Beauty brand YSL of fashion house Yves Saint Laurent hosted a beauty lovers playground in a five-story immersive pop up that was previously featured in both Paris and Hong Kong past months. The hotel took up five floors at the World of McIntosh Townhouse in SoHo during New York Fashion week.
Each room showcased the brand’s latest launches including their Rouge Pur Couture lipstick and the popular Black Opium Eau de Parfum. The hotel offered experiences for guests to participate in such as fragrance workshops and makeup counters where guests can try out YSL makeup.
There was endless eye candy from neon lights in the shape of the YSL logo, a lounge with purple sofas, a “study” with a bed to “express your wildest Black Opium fantasies,” incredible views at the rooftop pop-up shop and YSL Beauty Café and a chic indoor pool.
