Huzefa Merchant
INSYNC Shop Fittings by Safe Enterprises
Founded by Saleem Merchant in 1991, Safe Enterprises is India’s first organized shop fittings manufacturer; engaged in standardizing and empowering the country’s retail revolution. To channelize the knowledge accumulated since 1991, during the retail fit-outs of over 42,000 projects spanning an estimated 30 million sq. ft. into ready-to-use shop fitting solutions, INSYNC was founded by Huzefa Merchant in 2010, as the research, product development and distribution wing of Safe Enterprises. The INSYNC vision is to create a globally distributed shop fittings solution, which is ingrained into every facet of the design and development, of both products and methodologies. INSYNC has since transitioned into the official face of the company and stands true to its future vision while bolstering its heritage and knowledge base.
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