Maximize sales through visual dialogue, holistic design, and customer engagement.
Summer 2019 Workshop! Winter 2019 Workshop!
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Change is an inevitable part of the retail industry. Due to the relentless march of technology, the industry is changing faster now than ever before. Today’s consumers engage with retailers at times and in places they never have before. But even in the face of e-commerce and new shopping patterns, physical stores remain the retailer’s most valuable asset. They’re the best places to connect with the customer and forge lasting relationships. Going forward, retailers must not only provide new reasons for customers to once again enter their stores, but they must provide points of engagement that will keep them there.
The retail environment must be regarded as a tool of communication. While brand to consumer communication takes on many forms, the store remains the moment of truth, where customers are immersed in an experiential environment that communicates the tangible attributes and nuances of both the product and the brand. Visual merchandising is more important now than ever before. It’s the language used within a retail environment to communicate quality messages to the targeted customer.
Past participants of the WindowsWear Workshop include Under Armour, Ashley Furniture, Luxottica, Fenwick, Coppel, Grupo Boticario, and more.
Schedule
DAY 1
1. Visual Merchandising: The Communicator of the Brand
2. Attributes of an Effective Retail Environment
3. The Future of Retail: Retail’s New Paradigm
4. Visual Merchandising Trends
5. The Display Window: Projecting the Nuances of the Brand
New York City Retail Safari:
New York City is the most important brick-and-mortar retail location in the world. It is the global headquarters of many of the world’s best brands and their biggest flagship retail stores. What is created in New York City influences the rest of the world, and visual merchandisers in NYC are constantly bringing cutting-edge new stores and concepts to life. On this retail safari, you will be able to identify best practices from the classroom sessions and see first-hand how they are implemented in the field.
DAY 2
6. Visual Merchandising: Philosophies and Techniques
7. Color: The Visual Merchandiser’s Most Important Tool
8. Store Design: An Environmental Projection of the Brand
9. Lighting: The Icing on the Cake
10 Mannequins: The Quintessential Silent Sales People
New York City Retail Safari:
New York City is the most important brick-and-mortar retail location in the world. It is the global headquarters of many of the world’s best brands and their biggest flagship retail stores. What is created in New York City influences the rest of the world, and visual merchandisers in NYC are constantly bringing cutting-edge new stores and concepts to life. On this retail safari, you will be able to identify best practices from the classroom sessions and see first-hand how they are implemented in the field.
DAY 3
11. The Visual Merchandising Process
12. Visual Merchandising: History, Theory and Practice
13. Quantifying the Visual Merchandising Effort
14. Terminology
New York City Retail Safari:
New York City is the most important brick-and-mortar retail location in the world. It is the global headquarters of many of the world’s best brands and their biggest flagship retail stores. What is created in New York City influences the rest of the world, and visual merchandisers in NYC are constantly bringing cutting-edge new stores and concepts to life. On this retail safari, you will be able to identify best practices from the classroom sessions and see first-hand how they are implemented in the field.
Leadership
Eric Feigenbaum is WindowsWear’s Director of Workshops. Eric is a recognized leader in the visual merchandising and store design industries with over 30 years of domestic and international design experience. Mr. Feigenbaum is Editorial Advisor / New York Editor for VMSD Magazine. Previously, he was Chair of Visual Merchandising at LIM College in New York City, where he created the first four year BBA degree program, and the first masters degree program in visual merchandising. In addition, he was an adjunct professor of store design at the Fashion Institute of Technology. Mr. Feigenbaum is a founding member of PAVE (The Planning and Visual Education Partnership), and has served as the chair of the Society of Visual Merchandisers. His professional experience includes serving as Corporate Director of Visual Merchandising for Stern’s Department Store, a division of Federated Department Stores. He was also the Director of Visual Merchandising for WalkerGroup/CNI, an architectural design firm located in New York City. In 2012, he was awarded the industry’s highest honor, the coveted Markopoulos Award.
Participants will need to schedule their own flights and book their own hotels. We recommend staying at the Room Mate Grace Hotel, located at 125 West 45th Street (between 6th and 7th Avenue). Use promo code “WindowsWear”.
