On, the leading running shoe brand in Switzerland, has come up with a novel way to introduce its new outdoor collection. The popular European brand, has created an exciting challenge for their new outdoor running shoe. They have created an outdoor display placed on top of a Swiss Mountain known as “The Roof of Europe” and is welcoming all challengers to come hike 8,200 feet to find this fun display.
The zero-waste structure is reachable only on foot, is powered by solar panels and uses filtered rainwater. It will remain on the mountain until September, when it will be deconstructed.