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FBIQ SXSW

Voting has opened for SXSW 2019! Cast a vote for each of the Facebook IQ sessions below you’d like to see—and we’ll bring more insights and stories that can help grow your brand. We look forward to meeting you in Austin!

Understanding Value in a Multi-Screen World

Understanding Value in a Multi-Screen World

“Where’s my phone?” is the new “Where’s the remote?” In fact, 94% of people in the US keep a smartphone on hand while watching TV—making mobile and TV an irresistible combination. Join Facebook IQ to learn how data-based strategies can help you connect with audiences across channels.

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Zero Friction Future: A Seamless Path to Purchase

Zero Friction Future: A Seamless Path to Purchase

More than 50% of purchasing journeys are abandoned due to friction. Smart marketers are using tech to make the experience less complex and more personal—and seeing results. This Facebook IQ session will share the opportunities of creating frictionless journeys—and advice to help you get there.

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Moments that Bring Brands + People Closer Together

Moments that Bring Brands + People Closer Together

Hear from Facebook IQ about the daily, yearly and milestone moments helping brands move beyond typical marketing calendars and strengthen ties with their intended audiences.


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What All Businesses Can Learn From Small Businesses

What All Businesses Can Learn From Small Businesses

Small businesses create new jobs and help communities thrive. Join Facebook IQ to explore what makes small businesses successful—and what all marketers can learn from them.

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What's the Story on Stories?

What’s the Story on Stories?

This year, stories are set to surpass feeds as the way people share on our platforms. In this session, Facebook’s Creative Shop will share research revealing why people are flocking to this new format—and you’ll hear directly from one brand about how they’re using stories to boost customer acquisition and engagement.

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