Valentino Welcomes You To Jump on Board their VRing Subway Station

Valentino takes getting personal to the next level in its newest campaign with the charmingly whimsical Instagram account known as @SubwayHands. The Italian brand is promoting its V-Ring bag by teaming up with Hannah La Follette Ryan, the photographer behind the account, which documents the human connection between two people, particularly strangers’ hands on the New York City subway.

Fashion retailer Ssense, opened a new immersive installation created in collaboration with Maison Valentino. For the next two weeks, SSENSE’s Montreal flagship will be the location for Valentino’s “VRing Station” pop-up to promote Valentino’s VRing bag. Ssense turned the Valentino Garavani VRing pop-up into a subway station. Hannah La Follette Ryan (@SubwayHands) shot the latest social media campaign for the brand’s Instagram, capturing the bag in candid everyday moments on the subway, in which you can find her photos and videos on display at the VRing Station as well.

You can also find the VRing station in other parts of the world as well.