Pop-up shops have become an emerging trend for retailers creating a sense of urgency for consumers to engage and of course get that Instagram moment before anyone else. Hermès has jumped on board with their worldwide traveling pop-up store titled #Hermèsmatic.
The #Hermèsmatic pop-up transports you to an actual laundromat experience to educate the customer on the process of silk scarf making. According to Allure, “Each Hermès scarf takes hundreds upon hundreds of hours to reach peak perfection. Before the print is even laid on the luxe canvas, the printing screens must be engraved, which takes an average of 750 hours. Whats more, the woven silk for each individual scarf requires 250 mulberry moth cocoons.”