The year 2023 marks half a century since the original Timberland Boot was first created. With an appreciation for the last 50 years and continue its success, Timberland wants to continue to drive boot culture in the same way it created it – with a pioneering spirit that celebrates the communities that have defined the brand’s past and present, and wants to involve the young generations to build its future, too.
As part of its 50th, the brand will also invite consumers to customize and personalize their Timberland boots like never before, in both digital and physical spaces. The first customized pairs will be unveiled this spring, at the soon-to-open Timberland flagship store in New York City (Soho), offering everything from boot cleaning and repair services to design customizations.
