Tiffany & Co. has joined forces with visionary filmmaker Guillermo del Toro to unveil a spellbinding series of window displays at its Fifth Avenue Landmark boutique in New York City, celebrating the premiere of Netflix’s Frankenstein. Running through November 3, 2025, the installation transforms the iconic storefront into a poetic fusion of cinema, craftsmanship, and high jewelry.
A Fusion of Film, Art, and Fine Jewelry
Titled “Awaken Love: A Cinematic Window Experience,” the installation reimagines hauntingly beautiful scenes from del Toro’s Frankenstein through Tiffany & Co.’s artistic lens. Each window becomes a curated stage where physical and digital worlds collide:
- Archival Tiffany jewels, including pieces worn in the film.
- Miniature maquettes and set details inspired by the movie’s gothic aesthetics.
- Dynamic lighting, sound, and digital effects that bring each vignette to life.
- A hauntingly romantic musical score composed by Alexandre Desplat.
Location & Experience
- Where: The Landmark, Tiffany & Co., Fifth Avenue, New York City
- What: An immersive window display merging cinema, storytelling, and jewelry artistry
- Dates: On view through November 3, 2025
- Special Feature: The installation becomes fully immersive nightly at 7 PM and every 15 minutes afterward, with synchronized light, sound, and motion design
Romantic Gothic Beauty in the Heart of Manhattan
Guests are drawn into a world where love, creation, and longing intertwine—mirroring the emotional depth of Frankenstein. Tiffany’s signature diamonds and precious metals gleam against shadowy backdrops, while fog effects, melancholic lighting, and theatrical set design evoke the essence of del Toro’s storytelling.
Photos by Tiffany & Co.
