Lacoste welcomes the season with a fresh Fall/Winter animation that blends the brand’s sporty elegance with a nod to collegiate style. Stepping into the space, visitors are greeted by a striking indoor tree centerpiece framed by immersive greenery walls — a design element that evokes both nature and energy, setting the stage for Lacoste’s signature blend of athletic heritage and contemporary fashion.
The layout, anchored by soft, neutral flooring and warm wooden fixtures, is accented with dynamic LED panels showcasing lush foliage, seamlessly merging the indoors with an outdoor aesthetic. Clothing racks curve organically around the central display, guiding shoppers through a selection of the latest ready-to-wear pieces in rich seasonal tones and versatile, functional silhouettes — perfect for a stylish return to campus or city life.
From outerwear and cozy knits to polished casualwear, the collection captures the effortless sophistication Lacoste is known for, while the environment immerses customers in a world of modern prep. The updated space reflects the brand’s ongoing commitment to creating engaging retail experiences that celebrate both its heritage and forward-looking design.
This Fall/Winter, Lacoste proves that back to school isn’t just about hitting the books — it’s about returning in style.
