Tchai – Brand and Retail Experience Design

We build brand & retail experiences.

Tchai has its roots in China, where Chi represents the fundamental life force in philosophical tradition. Tchi is our own interpretation: the driving force behind our teams, our thinking, and every detail we create. At EuroShop 2026, we show that Tchi is not just an energy. It’s something you can experience.

Here, that force becomes tangible. A complete brand world unfolds, with Tchai Tchi at its core. The way we usually translate brands into meaningful experiences is, this time, how we express ourselves: immersive, intentional, and alive.

Come experience it yourself at EuroShop.
Hall 10 Stand B45.
Drinks are on us.