The fervently awaited moment has finally arrived as the iconic streetwear label Supreme prepares to open its doors in Shanghai tomorrow, undoubtedly igniting excitement among its extensive fanbase in the city. The journey to this milestone has been marred by obstacles, including a previous counterfeit iteration, but the authentic Supreme experience is set to redefine the streetwear scene in this bustling metropolis.
In 2019, Supreme encountered a setback in its expansion into the world’s second-largest luxury market when a fraudulent Italian duo shamelessly replicated the brand’s trade dress and logos, masquerading under the moniker “Supreme Italia.” However, justice prevails as the genuine article establishes its presence in Shanghai’s Jing’an shopping area, just blocks away from the impostor’s former location. This strategic spot within the Wujin Century Building, an eight-story modern complex, serves as the canvas for Supreme’s latest venture.
Collaborating with London-based design firm Brinkworth, architect Neil Logan, and the Wilson Brothers, Supreme has crafted a retail space that stays true to its global aesthetic while incorporating elements unique to its Shanghai locale. The interior mirrors the brand’s signature style, showcasing Supreme merchandise on suspended racks and shelving units, accented by iconic props like Mark Gonzales’ statue and a Formula 1 race car. Notably, the store features a colossal indoor skate bowl, a testament to Supreme’s roots in skate culture.
Every detail within the store contributes to an immersive shopping experience. From renowned Supreme iconography to vibrant murals by New York City-based artist Josh Smith, the space exudes the brand’s irreverent spirit. Nate Lowman’s shotgun motifs adorn the premises, adding to the store’s distinct personality. As music is integral to skateboard culture, powerful sound systems ensure that shoppers are enveloped in the brand’s energetic vibe.
Offering a comprehensive range of apparel, accessories, bags, shoes, skateboards, and more, the Supreme store in Shanghai is poised to become a destination for streetwear enthusiasts and fashion aficionados alike. With operating hours from 10 am to 8 pm daily, patrons can immerse themselves in the Supreme experience at their convenience.
As Supreme sets foot in Shanghai, it not only marks a triumph over imitation but also signifies a new chapter in the city’s streetwear scene. With its fusion of style, culture, and authenticity, Supreme continues to shape the fashion landscape, leaving an indelible mark wherever it goes.
For those eager to explore the latest from Supreme, the store is located at 291 Fumin Lu (Jing’an), Shanghai, with inquiries welcomed at +86 21 60250570. Don’t miss the opportunity to be part of Supreme’s legacy in Shanghai, where streetwear dreams come to life.
