This weekend, Summer Fridays transforms SoHo into a golden escape, unveiling its first-ever fragrance experience ahead of the launch of Sunlit Vanilla Eau de Parfum. Designed as an immersive preview, the pop-up invites guests to step inside a world inspired by warm light, sweet indulgence, and the nostalgic glow of sunshine.
Located at 22 Wooster Street in New York City, the two-day activation celebrates the brand’s expansion into fragrance with a space that feels equal parts radiant and intimate. The environment channels the essence of Sunlit Vanilla — soft, enveloping, and luminous — creating a sensorial setting where scent becomes atmosphere.
Visitors are welcomed into a glow-drenched interior that mirrors the perfume’s mood: golden tones, creamy textures, and subtle nods to vanilla’s comforting sweetness. Fragrance sampling stations allow guests to discover the new Eau de Parfum before its official launch, while vanilla lattes add an experiential layer that ties taste to scent. Surprise gifts further enhance the celebratory spirit.
As an added incentive, the first 150 guests each day will receive a complimentary travel-size Sunlit Vanilla Eau de Parfum — while supplies last and with no purchase required — reinforcing Summer Fridays’ community-first approach to product launches.
Running March 14 and 15 from 10 AM to 4 PM, the pop-up marks a milestone moment for the brand as it expands beyond skincare into the world of fragrance. By translating scent into space, Summer Fridays demonstrates how beauty retail continues to evolve into immersive storytelling — where consumers don’t just try a product, they step inside its world.
With Sunlit Vanilla, that world is warm, indulgent, and unmistakably sun-soaked.
