Today’s fashion brands are increasingly recognizing the importance of creating immersive and welcoming experiences that extend beyond the collection. From personalized in-store interactions to engaging online platforms, hospitality has become a powerful force for fostering brand loyalty. Brands are strategically embracing special events to curate memorable and meaningful interactions. As we navigate an era characterized by experiential retail, this approach stands as a testament to the industry’s commitment to forging emotional connections that endure beyond fleeting trends.
Each year, WindowsWear takes a moment to celebrate the most compelling projects from the world’s top brands, spotlighting creativity, design excellence, and technical innovation while considering the cultural and experiential impact of each activation. This year’s Special Events category nominees exemplify how fashion brands are transforming moments into meaningful experiences. The nominees include Burberry, Bvlgari, H&M, Jimmy Choo, Longchamp, Miu Miu, Moda Operandi, Ray-Ban x Meta, and Zara x Ludovic de Saint Sernin — each recognized for redefining how brands engage audiences through immersive, thoughtfully curated events.
Each year WindowsWear takes a moment to celebrate the best projects from the world’s top brands. Vote now for your favorite brand at www.windowswear.com/awards. Winners will be announced on February 3, 2026 at the WindowsWear Awards in New York City!
