Tuesday, December 5th to Thursday, December 7th
The WindowsWear Workshop is the perfect experience for any successful retail professional. The Workshop offers insights into the practices, theories and techniques in the ever-evolving role of visual merchandising, and its importance in today's fast-paced omni-channel retail landscape. Participants will receive working knowledge of visual merchandising philosophies and techniques, with an emphasis on basic principles of perception, the branded retail environment, and the store design process. The seminar provides a real-world understanding of these important disciplines in today's digital world in order to maximize sales through customer engagement, creativity and holistic design. Past participants of the WindowsWear Workshop include Under Armour, Luxottica, Fenwick, Coppel, Grupo Boticario, and more.
Tuesday, December 5th to Thursday, December 7th, 10am to 6pmENROLL NOW: Tuesday, DECEMBER 5TH to Thursday, December 7TH
10am to 6pm
Design and Desire: The Best of Brick and Mortar in Retail’s New Paradigm
A roadmap to the future, featuring a look at the best new store installations from around the world.
Visual Merchandising, the Communicator of the Brand
The physical store is a tool of communication. An analysis of the tools and techniques necessary to communicate quality merchandise and brand messages.
Attributes of a Successful Store
What are the common qualities in a store environment that are vital for success in today’s retail landscape?
Self Store Audit
An analysis of your store’s strengths and weaknesses.
The Oculus and Brookfield Place
ENROLL NOW: Tuesday, DECEMBER 5TH
10am to 6pm
Trends in Retail Design
The latest approaches to successful visual merchandising and store design.
A review of design tools used by artists, visual merchandisers, and store designers in order to present merchandise in a meaningful manner.
Color is the visual merchandisers most important tool. How to use it in merchandise presentations, and in store environments.
Comparative Store Analysis
Examine the competition. What are they doing well, and what they could do better.
ENROLL NOW: Wednesday, DECEMBER 6TH
10am to 6pm
Great store design creates “Order out of Chaos.” An analysis of store design, traffic flow, and brand projection.
Lighting is “The Icing on the Cake.” Lighting adds theater, drama and excitement to the selling floor. How ambient light, highlight, task light and decorative light “sculpts” the in-store selling environment.
Fixtures are selling equipment that houses, shows, and displays merchandise. An analysis of an in-store fixture hierarchy.
An interactive look at the beginnings of the design process.
ENROLL NOW: Thursday, DECEMBER 7TH
You are invited to attend the launch party of our latest installation with Kleinfeld Bridal at The WindowsWear Museum at Berkeley College. Our mission is to preserve, celebrate, and showcase the world's best fashion visual displays.
The opening preview party takes place on Tuesday, December 5th, 6:30pm to 9pm, and is sponsored by Berkeley College and Aveniu Brands.
First-come, first-serve! Rent conference room space at WindowsWear's headquarters, New York City's exclusive location for Shop! Market Week Featuring Retail Design Collective.
Fits 5 people, includes Wifi, Audio/Video, and more. Wednesday, December 6th to Friday, December 8th, 10am to 6pm 349 5th Avenue, NY, NY 10016 $3,500 (for all 3 days)EMAIL US FOR AVAILABILITY
Fits 10 people, includes Wifi, Audio/Video, and more. Wednesday, December 6th to Friday, December 8th, 10am to 6pm 349 5th Avenue, NY, NY 10016 $5,500 (for all 3 days)EMAIL US FOR AVAILABILITY
Shop! Market Week Featuring Retail Design Collective & WindowsWear is a one of a kind event that delivers excitement, inspiration, education and networking. Visit trend-setting showrooms, flagship retail and the most stunning holiday display windows anywhere in the world! Top that with educational Workshops and the PAVE Gala. Don’t miss the opportunity to immerse yourself in the sensory stimulation of NYC in December. For more information please visit http://www.shopassociation.org/retail-design-collective.