Shop! Market Week, TUESDAY, DECEMBER 5 to Friday, December 8 in NYC

ENROLL IN THE WINDOWSWEAR WORKSHOP

Tuesday, December 5th to Thursday, December 7th

The WindowsWear Workshop is the perfect experience for any successful retail professional. The Workshop offers insights into the practices, theories and techniques in the ever-evolving role of visual merchandising, and its importance in today's fast-paced omni-channel retail landscape. Participants will receive working knowledge of visual merchandising philosophies and techniques, with an emphasis on basic principles of perception, the branded retail environment, and the store design process. The seminar provides a real-world understanding of these important disciplines in today's digital world in order to maximize sales through customer engagement, creativity and holistic design.

Past participants of the WindowsWear Workshop include Under Armour, Luxottica, Fenwick, Coppel, Grupo Boticario, and more.

Wednesday, December 6th | Schedule

10am to 6pm

Design and Desire: The Best of Brick and Mortar in Retail’s New Paradigm
A roadmap to the future, featuring a look at the best new store installations from around the world.

Visual Merchandising, the Communicator of the Brand
The physical store is a tool of communication. An analysis of the tools and techniques necessary to communicate quality merchandise and brand messages.

Attributes of a Successful Store
What are the common qualities in a store environment that are vital for success in today’s retail landscape?

Self Store Audit
An analysis of your store’s strengths and weaknesses.

Composition
A review of design tools used by artists, visual merchandisers, and store designers in order to present merchandise in a meaningful manner.

Retail Safari
The Oculus and Brookfield Place

ENROLL NOW: Wednesday, DECEMBER 6TH

Thursday, December 7th | Schedule

10am to 6pm


Retail Safari
Window Tour of Fifth Avenue

Creating Experiential Spaces with Virtual Reality
A panel discussion on how virtual reality is changing the retail design industry through the lens of Verizon, Vera Bradley, Chipman Design Architecture and Bergmeyer Associates.

Store Design
Great store design creates “Order out of Chaos.” An analysis of store design, traffic flow, and brand projection.

Trends in Retail Design
The latest approaches to successful visual merchandising and store design.

Color
Color is the visual merchandisers most important tool. How to use it in merchandise presentations, and in store environments.

Lighting
Lighting is “The Icing on the Cake.” Lighting adds theater, drama and excitement to the selling floor. How ambient light, highlight, task light and decorative light “sculpts” the in-store selling environment.

Comparative Store Analysis
Examine the competition. What are they doing well, and what they could do better.

The Magic of the Show Window
History, theory and practice of effective show windows.

Cocktail Party at Genesis Mannequins
History, theory and practice of effective show windows.
ENROLL NOW: Thursday, DECEMBER 7TH


WINDOWSWEAR MUSEUM LAUNCH PARTY WITH KLEINFELD BRIDAL

You are invited to attend the launch party of our latest installation with Kleinfeld Bridal at The WindowsWear Museum at Berkeley College. Our mission is to preserve, celebrate, and showcase the world's best fashion visual displays.

The opening preview party takes place on Tuesday, December 5th, 7pm to 10pm, and is sponsored by WindowsWear, Berkeley College, and Aveniu Brands.

RSVP NOW

HOLIDAY WINDOW WALKING TOUR

The WindowsWear Holiday Window Walking Tour is the ideal NYC experience during the holiday season. The tour offers insights into how the most creative retailers create their window displays while exploring New York City's most iconic fashion retailers. Explore the latest concepts on display, while gaining unique insights from some of the world's top designers.

WindowsWear's holiday window walking tour has been featured in The New York Times, USA Today, Time Out Magazine, and has a 5-star rating on TripAdvisor.


Tuesday, DECEMBER 5TH AT 3PM

Wednesday, DECEMBER 6TH AT 3PM

THURSDAY, DECEMBER 7TH AT 3PM

FRIDAY, DECEMBER 8TH AT 3PM


EVENTS


Creating Experiential Spaces with Virtual Reality!

A panel discussion on how virtual reality is changing the retail design industry through the lense of Verizon, Vera Bradley, and more!

Architectural Systems, 150 West 25th Street, 8th Floor, Thursday, December 7, 2017, 11:30am-12:30pm



Panelists:
Lauren Chipman, Principal | CEO, Chipman Design Architecture
Melisa Flickinger, Director of Store Planning, Design and Visual, Vera Bradley
Kambiz Hemati, Retail Design Director, Verizon Wireless
Zeda Stone, Head of Business Development, RYOT Studio
Mare Weiss, Senior Associate, Bergmeyer Associates
Bill Spaulding, Education and Technology Director, Bergmeyer Associates

RSVP

Genesis Mannequins Cocktail Party

Cocktails & hors d'oeuvres will be served!

Genesis Mannequins, 151 West 25th Street, 4th Floor, Thursday, December 7, 2017, 6pm-8pm

RSVP



Full List of Events

Check out all the events taking place during Shop! Market Week!

New York City, December 5-8, 2017



More Details & RSVP

Make an appointment or just walk-in and visit WindowsWear's preferred solution providers



 
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RENT CONFERENCE ROOM SPACE

First-come, first-serve! Rent conference room space at WindowsWear's headquarters, New York City's exclusive location for Shop! Market Week Featuring Retail Design Collective.

Small Conference Room

Fits 5 people, includes Wifi, Audio/Video, and more.
Wednesday, December 6th to Friday, December 8th, 10am to 6pm
349 5th Avenue, NY, NY 10016
$3,500 (for all 3 days)

EMAIL US FOR AVAILABILITY

Large Conference Room

Fits 10 people, includes Wifi, Audio/Video, and more.
Wednesday, December 6th to Friday, December 8th, 10am to 6pm
349 5th Avenue, NY, NY 10016
$5,500 (for all 3 days)

EMAIL US FOR AVAILABILITY

ROOM MATE GRACE HOTEL

Book your hotel room at the Room Mate Grace Hotel, located conveniently in Times Square. Be sure to enter "WindowsWear" as the promotional code.

BOOK NOW

Shop! Market Week Featuring Retail Design Collective & WindowsWear is a one of a kind event that delivers excitement, inspiration, education and networking. Visit trend-setting showrooms, flagship retail and the most stunning holiday display windows anywhere in the world! Top that with educational Workshops and the PAVE Gala. Don’t miss the opportunity to immerse yourself in the sensory stimulation of NYC in December. For more information please visit http://www.shopassociation.org/retail-design-collective.




CONTACT





+1 646-827-2288




WindowsWear.com
WindowsWear PRO
WindowsWear Workshop