In an extraordinary confluence of art, fashion, and theatrical design, Bergdorf Goodman’s latest window display unveils Schiaparelli’s Spring/Summer 2024 Ready-to-Wear collection by the visionary Daniel Roseberry. This showcase not only highlights the house’s iconic codes but also immerses onlookers in a whimsical world of oversized props, a massive eyeball, and signature elements that celebrate the journey “From Paris to New York.”
A Glimpse into Schiaparelli’s World
Bergdorf Goodman’s windows have always been a canvas for storytelling, and the current Schiaparelli display is no exception. At the heart of this installation is a striking oversized eyeball, an iconic motif synonymous with the surrealist roots of the house founded by Elsa Schiaparelli. This eye, gazing out onto Fifth Avenue, invites passersby into a world where the fantastical meets the chic.
Schiaparelli’s SS24 Ready-to-Wear collection by Daniel Roseberry, showcased in Bergdorf Goodman’s windows, is a masterful celebration of the brand’s history, creativity, and enduring appeal.