Saks Fifth Avenue is literally taking their beauty floor to a whole new level, moving the entire department up to the second floor at their 5th Avenue flagship store. Beauty 2.0, New York’s new one-stop shop for everything beauty, is a 32,000 square foot sanctuary featuring over 122 cosmetics, skincare, fragrance, and wellness brands.
Shoppers now have access to an ultra exclusive beauty shopping experience, complete with 15 private spa rooms, virtual try-on makeup counters, a Guerlain parfumeur boutique, and 850 square feet of event space for wellness classes and seminars. Beauty 2.0 is home to dozens of luxury beauty brands, including Chanel, Giorgio Armani, Givenchy, Balenciaga, Dolce & Gabanna, La Mer, Marc Jacobs, Dior, Christian Louboutin, and countless others.
Beauty 2.0 is the destination location for every kind of luxurious beauty treatment imaginable. After indulging in a non-invasive face lift by FaceGym and a brow makeover from Blink Brow Bar London, customers can finish off their pamper sessions with a personalized leather lipstick case from Givenchy and a custom fragrance by EB Florals.
NEW YORK FLAGSHIP (Courtesy of Justin Bridges for Saks Fifth Avenue) (PRNewsfoto/Saks Fifth Avenue)
Kate Oldham, senior vice president and general merchandise manager of beauty, jewelry, and home, says that Beauty 2.0 is all about an exclusive and interactive shopping experience.
“A lot of our brands have spas all over the world and they could never bring their aestheticians to us before,” Oldham says. “People want services, and not every customer has her own dermatologist. Now were able to give them the full experience.
