RIMOWA has unveiled its latest pop-up at SKP Beijing, a modern, clean, and chic space designed in a striking chromatic white. The minimalist environment reflects the maison’s design philosophy — merging timeless craftsmanship with forward-thinking innovation.
The pop-up celebrates the launch of the new RIMOWA Groove collection, a line that reimagines the brand’s iconic aesthetic with bold textures and refined details. Within the bright, polished setting, the collection’s contemporary spirit is showcased through immersive displays that invite visitors to explore the new designs up close.
The chromatic white store design enhances the sense of modern luxury, creating a crisp canvas that highlights the artistry and functionality of each piece. More than just a retail space, it offers an elevated brand experience — celebrating RIMOWA’s legacy while introducing its newest chapter in travel design.
Photos by Rimowa Linkedin
