Puma has been around since 1924, when two brothers, Rudolf and Adolf Dassler came together to create Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The two brothers had a falling out in 1948, and each took their half of the company to create Adidas and Puma. Locals who shopped at one were not allowed in public stores that promoted the other.
Today, Puma’s motto is to be stronger forever. With that, they only have one goal: to be the Fastest Sports Brand in the World. The company also does a lot with sustainability and gives back to the world. In 2010, the company switched from the traditional box and paper when selling shoes, to a bag you can later use again. Another amazing thing Puma does, is share the wealth. Puma is a part of “Right to Play” which teaches children in need with educational games. Puma is active in over 20 countries, donating 9,000 footballs in 9 countries.
Lastly, Puma launched a fully sustainable store in India as a test store. This store includes solar panels and a garden on the roof to power and insulates the store and the structure is made with recycled steel from old DVD players, bicycles and tiffin boxes. The store uses underground air ducks to regulate the temperature coming into the store, so they don’t use as much air conditioning and heating. There is also an occupancy sensor in the lights, so when there is no movement inside the rooms, the lights will cut off. The fixtures are made from 100% recyclable woods and materials. This store also offers the “Bring Me Back” program which offers people to bring back their close for Puma to recycle.
The goal is to reduce CO2 emissions, energy, water, and waste in offices, stores, warehouses and direct supplier factories by 2015. Puma has since then implemented some aspects into other stores, making everything just a little more sustainable.
