JOSEPH SS26 Resort Collection
Window & in-store pop-up concept by B_RD
Inspired by JOSEPH’s curated High Summer Resort Collection — featuring brands such as VERANDAH — the concept was conceived as an elevated visual statement, celebrating express...JOSEPH SS26 Resort Collection
Window & in-store pop-up concept by B_RD
Inspired by JOSEPH’s curated High Summer Resort Collection — featuring brands such as VERANDAH — the concept was conceived as an elevated visual statement, celebrating expressive print, saturated colour, and rich texture through a refined luxury lens.
B_RD designed and crafted a series of sculptural monolithic forms and stepped display plinths, layered with tropical greenery and vibrant florals to create a striking yet sophisticated backdrop for the season’s accessories and ready-to-wear edit.
The immersive creative language was seamlessly translated throughout the in-store environment, extending the narrative beyond the window display to enrich the customer journey with depth, atmosphere, and escapism.
Creative & technical development, bespoke prop making, production, and installation by B_RD.
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