For Macy’s Herald Square, Duggal Visual Solutions supported the execution of “The Flower Shop” activation, part of the seasonal Macy’s Flower Show, bringing immersive retail storytelling to life through a series of glass vitrines and in-store install...For Macy’s Herald Square, Duggal Visual Solutions supported the execution of “The Flower Shop” activation, part of the seasonal Macy’s Flower Show, bringing immersive retail storytelling to life through a series of glass vitrines and in-store installations. Oversized sculptural flowers, vibrant wall graphics, and custom patterned environments created a cohesive, high-impact visual language across the space.
Encased display vitrines featured layered signage, dimensional props, and curated product moments, transforming traditional windows into intimate, collectible scenes. Floral archways, structured arrangements, and garden-inspired fixtures extended the narrative beyond the glass, blending visual merchandising with experiential design.
From large-format printing and fabrication to installation, every element was produced with precision to deliver a seamless integration of color, scale, and texture—resulting in a playful, editorial retail environment that captures the energy of spring in one of New York City’s most iconic flagship stores.
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