For the Jung Kook x Calvin Klein collaboration, Duggal Visual Solutions produced custom experiential retail elements for the SoHo flagship activation in New York City, helping translate the globally viral campaign into an immersive in-store environme...For the Jung Kook x Calvin Klein collaboration, Duggal Visual Solutions produced custom experiential retail elements for the SoHo flagship activation in New York City, helping translate the globally viral campaign into an immersive in-store environment.
Duggal engineered, fabricated and installed architectural retail elements including custom curved merchandise displays with integrated shelving and lighting, large-format graphics, branded CKJK logo graphics, clad platforms and framing, custom risers, illuminated window environments, and branded floor vinyl installations, and immersive display environments designed to support high-traffic fan engagement and social media visibility.
As one of Calvin Klein’s fastest-selling collaborations, the Jung Kook capsule collection became a global cultural moment, drawing fans to stores as both shopping destinations and social media backdrops. Duggal’s custom fixtures, graphics, and immersive retail environments helped shape the in-person fan experience surrounding the highly anticipated launch and rapid sellout of the collection.See More