Coach celebrates Paris and its iconic Tabby bag at Galeries Lafayette Champs-Elysées.
This ambitious project took three months and the dedicated efforts of over 80 people.
At the heart of the display is an extraordinary XL Tabby bag, measuring ...Coach celebrates Paris and its iconic Tabby bag at Galeries Lafayette Champs-Elysées.
This ambitious project took three months and the dedicated efforts of over 80 people.
At the heart of the display is an extraordinary XL Tabby bag, measuring 6x3 meters and crafted from high-quality fiber.
A 9-meter high substructure was needed, requiring the transportation of a trailer and five carts. In an overnight transformation, 40 spotlights were installed, 5 logos, and 70m² of luxurious carpet, executed by 4 dedicated teams comprising 30 skilled professionals.
The entire pop-up exhibit exudes a sleek, monochromatic elegance with its signature curves and absence of straight edges. The interior offers a delightful cake catering experience.
The installation has been captivating visitors for 3 weeks, generating unprecedented media buzz and achieving impressive sales expectations of 10 bags per hour. All elements of the installation are designed for reuse in future displays.See More