For Kurt Geiger latest SS26 Campaign launch, B_RD transformed the brand’s London flagship into the ultimate KG Cabana summer destination — a high-glamour retail activation inspired by the escapism of luxury beach clubs and vintage country club cultur...For Kurt Geiger latest SS26 Campaign launch, B_RD transformed the brand’s London flagship into the ultimate KG Cabana summer destination — a high-glamour retail activation inspired by the escapism of luxury beach clubs and vintage country club culture.
Tasked with bringing the KG Cabana to life, the concept unfolded through two immersive narratives: Pool Club and Tennis Club. Across the windows and in-store environment, bold resort styling, sun-soaked colour palettes, and elevated fashion moments captured the playful spirit of the collection while celebrating Kurt Geiger’s signature maximalism.
From mosaic-tiled poolside sets and striped cabana canopies to oversized white palms, pastel tennis props, and statement display plinths, every detail was designed to create an editorial, jet-set atmosphere. Layered textures, glossy finishes, and vibrant accessories transformed the space into a contemporary fashion playground with a distinctly luxurious summer mood.
Crafted through B_RD’s in-house production and bespoke prop-making capabilities, the activation combined creative concept development with precision fabrication and installation, delivering a fully immersive retail experience from design through to execution.
The result was a bold fusion of fashion, fantasy, and destination-inspired glamour at the heart of London’s Oxford Street.
Creative & Technical Development, Bespoke Prop Making, Production, and Installation by B_RDSee More