Coach launches a special pop-up at The Stage on the Isetan Shinjuku celebrating the tenth birthday of beloved Coach mascot, Rexy, from Wednesday, April 9 to Tuesday, April 15.
Debuting in the Spring 2016 runway collection, Rexy has grown into on...Coach launches a special pop-up at The Stage on the Isetan Shinjuku celebrating the tenth birthday of beloved Coach mascot, Rexy, from Wednesday, April 9 to Tuesday, April 15.
Debuting in the Spring 2016 runway collection, Rexy has grown into one of Coach’s most recognizable icons, loved for her fierce and charming attitude. Her bold, free-spirited, and expressive personality has been featured across a curation of seasonal designs, from fossil-inspired skeletal motifs to dynamic, larger-than-life silhouettes. Over the years, Rexy has continued to capture the hearts of the Coach community all over the world as a beloved house code.
To mark her tenth year, the pop-up captures Rexy's spirit of wonder and playfulness, featuring a space reimagined entirely in green shearling—a tactile heritage material that creates a vibrant and immersive experience for visitors. Additionally, the space features a larger-than-life plush Rexy installation for a memorable and celebratory moment, as well as a co-creation table, where visitors can customize polaroids with stickers for that one-of-a-kind touch.
A special capsule collection celebrating Rexy’s tenth birthday will also be available to shop. Crafted exclusively for the occasion, the styles include a curation of everyday essentials like t-shirts, a polo and a crewneck—as well as the house’s signature Soho sneaker—all finished with vintage-inspired Rexy graphics. Leathergoods include Coach icons like the Tabby bag and Brooklyn, among others, embellished with plush, whimsical Rexy-themed charms, along with sticker-print pieces inspired by the Spring collection. See More