G/FORE x SELFRIDGES
Pop-up Activation Selfridges - Men's Department
G/FORE were born in Los Angeles but bred with a global perspective and conceptualised with a passion for modern design combined with a love of golf.
B_RD were delighted to p...G/FORE x SELFRIDGES
Pop-up Activation Selfridges - Men's Department
G/FORE were born in Los Angeles but bred with a global perspective and conceptualised with a passion for modern design combined with a love of golf.
B_RD were delighted to partner with G/FORE to mark the brands first physical space in the UK at renowned department store Selfridges
Our role was to translate the brands dna with a bold monotone mint green aesthetic, consisting of a bespoke fabricated back-wall with in-built rails, shelving and display niches, 3d logo’s and integrated led lighting - along with a freestanding rtw rail and a custom built plinth to showcase their premium golf bags and range of accessories.
Creative & technical development, production and installation B_RDSee More