For Calvin Klein’s Holiday 2025 Campaign
This in-store installation was designed and fabricated as a vertical brand anchor, combining dimensional CK monograms with precision fabrication and integrated lighting to command attention from every angle.
Technical highlights:
• CNC-routed dimensional letterforms
• Custom paint and finish matching
• Internal LED illumination for even glow and depth
• Layered structural stacking engineered for stability and sightlines
• Modular construction for efficient transport and in-store installation
Fabricated entirely in-house and installed with minimal disruption to store operations, this piece transforms the interior environment into a fully immersive brand moment.
Concept, fabrication, and installation by Visual Citi.
Fabricated entirely in-house and installed with minimal disruption to store operations, this piece transforms the interior environment into a fully immersive brand moment.