The North Face - Summit Series - Fall 2025
1.6K
100
1.6K
100
THE NORTH FACE — Summit Tested, Retail Proven
For The North Face Fall Campaign 2025, Visual Citi transformed the brand’s Soho flagship into a summit-level retail environment, where expedition technology meets experiential retail design.
Immersive Environmental Storytelling
A layered fixture system anchors the space, combining custom architectural elements, integrated LED lightboxes, and precision-built apparel fixtures with a cinematic alpine backdrop.
The result creates a clean, technical visual language that mirrors the gear itself: lightweight, durable, and engineered for purpose.
• High-resolution alpine lightwall manufactured as a seamless modular system
• Dimensional Summit Series branding floating in front of the visual field
• Minimalist steel and white oak fixtures designed for maximum product visibility
• Integrated mannequin platforms positioned for storytelling and outfit presentation
• Precision millwork made to withstand long-term retail wear
Material Discipline Meets Cold-Weather Aesthetic
Every material is intentional — from powder-coated steel frames to solid surface platforms that ground the outerwear silhouettes. Fabrication tolerances were pushed to deliver a system that feels industrial and technical, yet warm within a Soho retail environment.
Soft white diffusion, frosted acrylics, and a restrained color palette draw attention to what matters most: the engineering of the garment.
Custom Design. Precision Fabrication. Complete Installation.
From concept engineering to in-store execution, the entire program was designed and built in-house at Visual Citi’s production facility and installed ahead of campaign launch at the Soho flagship.
Let’s bring your retail concept to life.
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