LEGO Leicester Square — Holiday Windows
41
1.2K
41
1.2K
Duggal Visual Solutions helped bring LEGO’s global holiday campaign to life at the brand’s Leicester Square flagship, transforming the storefront into a vibrant showcase of the season’s theme: “Is it play you’re looking for?” The London installation pairs bold color with playful musical storytelling, featuring large-scale vinyl scenes of Cataclaus, cheerful elves, wrapped gifts, oversized stockings, and floating music notes that frame the store’s iconic Big Ben model.
The windows blend a stage-like theatricality with LEGO’s signature graphic style: illuminated surrounds, bright brick-inspired color blocking, and holiday icons arranged to feel like a joyful performance in progress. The design nods to the global musical narrative woven throughout LEGO’s other flagship windows, inviting visitors into a world where every character is mid-song, mid-play, or mid-celebration.
The result is a bold, high-energy holiday façade that draws crowds into Leicester Square and extends LEGO’s signature sense of creativity, humor, and play into the streetscape.
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