Ralph Lauren Madison Avenue Women's Holiday
5
Windows 2025
5
Windows 2025
This holiday season, Ralph Lauren unveils interactive window installations featuring the iconic Polo Bear at flagship stores in New York, Chicago, and London. Reimagined through the Fall Holiday 2025 campaign, the Polo Bear appears as a 3D digital rendering set within meticulously crafted vignettes. With the press of a button, guests can shift the scene from day to night, change his look, trigger snowfall, or watch him playfully toss a snowball; in idle moments, he delights with lifelike gestures. Framed by a sweeping winter landscape, the windows celebrate Ralph Lauren’s timeless heritage and the romantic spirit of the American West.
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