Macy's Holiday Windows
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All six windows follow a cohesive, illustrative visual style, each display emerging from a large storybook, creating a theatrical three-dimensional narrative. A continuous red ribbon connects the scenes, while playful small elves appear in every window with past holiday characters engaged in various festive activities. The windows celebrate the early beginnings of Marshall Field’s, one of Chicago’s most iconic department stores. A nostalgic tribute to the store’s original architecture and signature historical details, the scenes unfold as a festive pop-up book. The display honors the legacy of Marshall Field’s in its earliest days. It’s a joyful fusion of storytelling and craftsmanship, connecting past and present through timeless holiday magic.