VSX Studio Takeover
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To celebrate the new VSX Fall sports bra collection, Victoria's Secret teamed up with New York fitness studio Soto Method for a brand takeover. Influencers and editors we're invited to test out the new collection while participating in an instructor led class and post class enjoyed embroidery, treats and chance to view pieces from the Fall collection. The studio was decked out in every inch of the space, from the exterior window glass, to the studio mirrors, as well as changing rooms and bathrooms. It was an immersive brand experience.
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