Duggal Visual Solutions partnered with Canada Goose to bring a crisp, sculptural winter narrative to life for the brand’s 2025 Holiday Windows in Boston. The installation blended technical precision with immersive seasonal storytelling, beginning with extensive prototyping and color-accurate file preparation to translate the brand’s design intent into a fully realized environment.
Our team produced and installed a series of custom glacier formations, eleven in total, each fabricated as a dimensional, icy-white architectural element that anchored the window’s visual rhythm. These forms interacted beautifully with the store’s lighting program, creating subtle refractions and shadows that enhanced the atmosphere and added depth reminiscent of natural ice fields.
The environment extended seamlessly into the store through coordinated interior graphics across multiple zones, a custom-built riser system, a finished back wall, and refined flooring and returns that unified the entire presentation. From packing, delivery, and site supervision to the final installation, every layer was executed to ensure the display felt cohesive, sculptural, and striking from both near and far.
The result is a polished holiday moment that merges precision fabrication with thoughtful environmental design, a standout seasonal window concept that showcases craftsmanship, materiality, and immersive visual storytelling at a level that resonates strongly across luxury retail.