LEGO Holiday Windows — Rockefeller Center, NYC
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For the 2025 season, Duggal Visual Solutions brought the LEGO Store’s Rockefeller Center holiday windows to life with five vibrant, handcrafted worlds filled with bold color, sculpted details, and playful holiday storytelling. Duggal fabricated every major physical element across the display, including approximately 24 custom 3D LEGO-inspired characters, hard-sculpted foam figures, layered gift towers, candy props, shimmering curtains, instrument sets, marquee lettering, glitter-finish scenic elements, and fully built MDF environments.
Each window unfolded as its own immersive scene: a grand arched campaign window with shimmering lights and sculpted holiday icons; a branded moment featuring illuminated “HELLO” lettering; a candy-themed musical chorus with spinning sweets; a nighttime forest concert built with SEG-lit starlight, faux snow, and a full band of characters; and a mountain-inspired finale featuring blinking music-key lights, multi-layered scenery, and an energetic ensemble of Yetis. The result combined vibrant colorwork, sculptural precision, and rich scenic layering to create a standout holiday experience along one of New York City’s most iconic retail corridors.
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