Theory Holiday Windows — Meatpacking District NYC
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Duggal Visual Solutions partnered with Theory to deliver a refined Holiday window program across multiple stores in NYC and select U.S. markets, including this flagship installation in the Meatpacking District.
To build the brand’s modern seasonal statement, Duggal produced a series of custom 8-foot wall flats, each engineered with steel support brackets and scaled to fit the individual window bays. Matching floor platforms extend the clean metallic palette throughout the composition, creating a seamless architectural environment.
Suspended above the scene, chrome spheres hang from precision-cut aircraft cable, forming a floating, reflective constellation that interacts with ambient light and motion throughout the day.
Duggal provided full fabrication, project management, local delivery, and installation, ensuring consistency across all locations in the rollout. The interplay of reflective materials, structured geometry, and controlled lighting creates a polished, minimal holiday story with strong relevance to interior composition, prop execution, and elevated window installation craftsmanship.
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