Nordstrom Beauty Road Trip – NYC Flagship
28
328
28
328
Duggal partnered with Nordstrom Beauty to transform the NYC Flagship into an immersive Beauty Road Trip experience, producing bold printed maps, directional graphics, and branded totes that shaped a cohesive in-store journey. Across multiple floors, color accuracy and material consistency were prioritized to match the campaign’s signature palette and enhance visual impact throughout the activation.
For the VIP level, Duggal fabricated custom diner-style booths featuring sculpted seating, matched finishes, and retro-inspired set-design elements that created instantly shareable, photogenic environments. On the main floor, a sourced vintage convertible was professionally refinished in a vibrant pink and installed with a scenic backdrop, forming a high-engagement entry moment often seen in standout pop-up experiences.
Blending fabrication, environmental graphics, and experiential storytelling, the installation delivered a dynamic, road-trip-themed moment that invited guests to explore, photograph, and interact with the space—elevating Nordstrom’s flagship with a fresh, highly visual retail experience.
Engaged Members:
×
![]()
×
Reason :