Theory — Fall “In Motion” Installation |
93
4.2K
Brentwood (CA)
93
4.2K
Brentwood (CA)
For the Brentwood, CA boutique, Duggal translated Theory’s Fall “In Motion” design into a West Coast installation that maintains the clean, modern aesthetic seen across the rollout. Centered around a clear illuminated ring with soft LED-neon glow, the display wraps the mannequin in a subtle, kinetic halo that highlights the apparel without distracting from the store’s warm minimalism.
The custom platform structure, paired with sleek floating lettering across the halo, gives the presentation an architectural presence while still feeling light and open.
Duggal delivered end-to-end services—fabrication, project management, shipping, and installation—ensuring all components matched NYC quality standards in both finish and alignment. The final presentation blends sculptural form, integrated lighting, and precise detailing to create a strong seasonal statement within the boutique environment.
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