On Running – Flatiron Flagship - Apparel FW25
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Campaign
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Campaign
Partnering with On Running’s multi-store FW25 apparel rollout, Duggal Visual Solutions transformed the brand’s Flatiron flagship into a dynamic expression of performance design. The installation combined large window, hanging, and podium lightboxes with a series of custom single- and double-sided fabricated monoliths, producing a clean architectural rhythm that draws shoppers inward.
Precision-cut window vinyl featuring campaign copy such as “On ThermaTec – Seriously Insulated” and “On DryTec – Seriously Quick-Drying” framed the displays, while a cash-desk lightbox and integrated digital content reinforced the brand’s innovation-driven aesthetic. Duggal’s InnoLab team managed every detail, from fabrication and installation to content testing, removal, and storage, ensuring visual consistency and flawless execution across all locations.
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