Bath & Body Works • Holiday Window Displays
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Bath & Body Works reimagines its in-store experience for the season with the return of seasonal window graphics—a visual storytelling initiative spanning 30 pilot stores across the U.S. Duggal Visual Solutions partnered with the brand to translate their holiday campaign into vibrant, immersive window displays that capture the joy, scent, colors, and sparkle of the season.
Each storefront was crafted to inspire holiday cheer, combining high-resolution printing on Ultra Board and precision-cut vinyl window graphics, as part of Bath & Body Works’ evolving brand strategy, bridging tradition, color, and innovation across their retail landscape. The Taylor Square flagship in Reynoldsburg, Ohio, served as a key showcase location, highlighting the campaign’s train-inspired visual motif and festive storytelling elements.
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