Macy’s 99th Thanksgiving Day Parade – Herald
72
3.2K
Square Installation
72
3.2K
Square Installation
Partnering with Macy’s, Duggal Visual Solutions brought the 99th Macy’s Thanksgiving Day Parade celebration to life inside the Herald Square flagship through full-scale 3D fabrication, custom lighting, and vivid color storytelling. From creative development through installation, Duggal managed design detailing, sampling, production, and on-site coordination to deliver a seamless, photo-ready experience.
The installation featured hand-sculpted 3D props, including the dimensional “99” centerpiece, Minnie Mouse balloon replica, and oversized Macy’s stars, paired with matte-red fixtures, confetti-print walls and flooring, and backlit SEG lightboxes. Every element—from the fabricated arches and shelving to the vinyl graphics and heritage-inspired signage—was crafted to capture the playful spirit and tradition of the parade.
Blending nostalgia with bold design and precision fabrication, Duggal transformed the space into a color-rich celebration of craftsmanship, scale, and imagination, honoring one of New York City’s most beloved holiday traditions.
#macys #thanksgivingdayparade #duggalvisualsolutions #fabrication #installation #visualmerchandising #retaildesign #propfabrication #useofcolor #heritage #heraldsquare #nyc
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