Macy’s x Marvel x NBA — Spider-Man Collection
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Launch
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Launch
Duggal Visual Solutions partnered with Macy’s to bring to life, the retailer’s exclusive Marvel and NBA collaboration—a Spider-Man-inspired capsule collection unveiled at Macy’s Herald Square. From creative development through fabrication and installation, Duggal delivered a bold, immersive environment that merged comic-book energy with athletic design.
Key production elements included a custom-fabricated tube wall with illuminated logos, a 3D sculpted Spider-Man web, and spray-finished lockers featuring vinyl-wrapped shelving and branded backings. Duggal’s team also produced painted trays, clear acrylic poster containers, dimensional signage, and floor and wall vinyls, complemented by interactive basketball games wrapped in custom graphics to extend the in-store engagement.
Through precise project management, onsite coordination, and end-to-end production, Duggal ensured a seamless installation that celebrated collaborative storytelling, color-rich design, and interactive retail innovation—a true standout of the 2025 holiday season.
#macys #marvel #nba #spiderman #duggalvisualsolutions #retaildesign #fabrication #installation #visualmerchandising #bestcollaboration #bestuseofcolor #interactiveexperience #heraldsquare #nyc #Simon Doonan Award
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