Calvin Klein x Macy's Herald Sq. Windows
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3.2K
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3.2K
For the launch of Calvin Klein’s new women’s collection, Duggal Visual Solutions fabricated and installed a series of striking windows at Macy’s Herald Square—taking over six Broadway and three 34th Street façades to introduce the brand’s refreshed identity and design direction.
Working closely with the Calvin Klein visual and production teams, Duggal produced and installed 6’x10’ LED wall panels, sculptural 6’ trees, custom dress forms, and large-format vinyl print graphics. Structural scenic builds and integrated lighting completed the immersive “window-within-a-window” concept that echoed the new Calvin Klein store design rolling out nationwide.
The result unified the brand’s storytelling—from fashion to fragrance and watches—creating a cohesive visual experience that connected the campaign’s street presence to the in-store environment.
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