Theory — Fall “In Motion” Installation |
160
5.2K
Gansevoort (NYC)
160
5.2K
Gansevoort (NYC)
At Theory’s Gansevoort location, Duggal executed the Fall “In Motion” feature using a clean, architectural build anchored by a LED-lit clear acrylic ring and precision-cut dimensional type. The circular structure frames the mannequin in a dynamic, mid-stride pose, amplifying the sense of movement without overwhelming the store’s pared-back layout.
A customized white-and-black platform system supports the figure and integrates smoothly around existing floor obstacles, creating a cohesive composition within the boutique’s footprint.
Duggal’s team provided full production support—design development, fabrication, logistics coordination, and on-site installation—ensuring the display’s light quality, proportions, and spatial rhythm mirrored the creative intent. The result is a polished focal point that elevates the brand environment through thoughtful lighting, sculptural form, and restrained styling.
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