Bloomingdale’s Signature Fall 2025 Campaign: Just
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Imagine | Designed by Yinka Ilori & produced by Visual Citi
To bring Yinka Ilori’s artistic vision to life across Bloomingdale’s 59th Street flagship, Visual Citi engineered a vibrant campaign from the ground up—spanning window displays, store interiors, and oversized print graphics.
1. Oversized 3D Flowers
• CNC-cut PETG and acrylic sheets
• Digitally cut into custom petal forms with tab-and-slot joinery
• Heat-formed to achieve soft petal curvature
• Hand-assembled with tiered petal stacking for dimensionality
• Custom paint matched to Pantone references
• Variety of finishes (satin, translucent, opaque)
• Mounted to painted steel uprights and MDF bases with bolted supports
2. Flower Podiums
• Materials: Routed MDF with painted finish and Sintra cladding
• Fabrication:
• Multi-tiered risers for vignettes and mannequins
• Edges finished with seamless vinyl or filler/paint to maintain a sculptural look
3. Floor & Wall Graphics
• Vinyl, matte lamination
• UV flatbed printed in-house, high pass resolution for crisp detail
• Applied directly to glass, interior wall panels, and floor surfaces.
INTERIOR ELEMENTS
4. Sculptural Floral Columns
• Acrylic + PETG petals
• Steel core columns
• Painted MDF bases
• Petals direct-printed, laser cut, hand-formed and mounted to custom welded steel tubes
• Multiple heights for sightline variation
5. Suspended Ceiling Canopy
• Materials: Laser-cut PETG and acrylic flowers
• Suspension:
• Installed on monofilament wire for floating effect
• Attached to a custom metal truss grid
6. Display Risers & Plinths
• Materials: MDF, wrapped in printed or solid-color vinyl
• Fabrication:
• Routed with square or rounded corners per elevation specs
• Designed to blend into floral themes but still merch functional.
7. Ceiling Lightboxes
• Transparent Graphics
• Transparent Vinyl, luster lam
• direct UV print for deep color without blocking light
• Mounted to multiple ceiling lightboxes with seamless overlaps!
#yinkailori #bloomingdales #justimagine