Bloomingdale’s Signature Fall 2025 Campaign: Just
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Imagine | Designed by Yinka Ilori & produced by Visual Citi
To bring Yinka Ilori’s artistic vision to life across Bloomingdale’s 59th Street flagship, Visual Citi engineered a vibrant campaign from the ground up—spanning window displays, store interiors, and oversized print graphics. 1. Oversized 3D Flowers • CNC-cut PETG and acrylic sheets • Digitally cut into custom petal forms with tab-and-slot joinery • Heat-formed to achieve soft petal curvature • Hand-assembled with tiered petal stacking for dimensionality • Custom paint matched to Pantone references • Variety of finishes (satin, translucent, opaque) • Mounted to painted steel uprights and MDF bases with bolted supports 2. Flower Podiums • Materials: Routed MDF with painted finish and Sintra cladding • Fabrication: • Multi-tiered risers for vignettes and mannequins • Edges finished with seamless vinyl or filler/paint to maintain a sculptural look 3. Floor & Wall Graphics • Vinyl, matte lamination • UV flatbed printed in-house, high pass resolution for crisp detail • Applied directly to glass, interior wall panels, and floor surfaces. INTERIOR ELEMENTS 4. Sculptural Floral Columns • Acrylic + PETG petals • Steel core columns • Painted MDF bases • Petals direct-printed, laser cut, hand-formed and mounted to custom welded steel tubes • Multiple heights for sightline variation 5. Suspended Ceiling Canopy • Materials: Laser-cut PETG and acrylic flowers • Suspension: • Installed on monofilament wire for floating effect • Attached to a custom metal truss grid 6. Display Risers & Plinths • Materials: MDF, wrapped in printed or solid-color vinyl • Fabrication: • Routed with square or rounded corners per elevation specs • Designed to blend into floral themes but still merch functional. 7. Ceiling Lightboxes • Transparent Graphics • Transparent Vinyl, luster lam • direct UV print for deep color without blocking light • Mounted to multiple ceiling lightboxes with seamless overlaps! #yinkailori #bloomingdales #justimagine

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Engaged Members:
503639934qq-comr-vyldergmail-comStephanie WIESNERTrishViktor MalKim CashmanYaşar KILIÇMark PattinsonBree Chambersmaria-salgadoLauren WimmerVisual CitiJustinaFabiana AbreuRaul Tovar