Coach Musinsa
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Coach has teamed up with Korea’s top online fashion platform, MUSINSA, to launch the COACH MUSINSA pop-up at MUSINSA Store Seongsu@DaelimChanggo—one of Gen Z’s favorite hangouts. Building on the success of last April’s pop-up, this new space celebrates authentic self-expression with immersive experiences and exclusive access to the Fall 2025 Collection, including the iconic Tabby and new Loved Leather pieces.
Highlights include:
- A giant Tabby sculpture and Coach’s signature Rexy
- Customization through the ‘Big Monogramming Hangtag Drawing’
- Interactive sticker sets and a 'Lucky Cookie" giveaway
To kick off the launch, Coach hosted a media event featuring global ambassador Soyeon, along with stars from Boy Next Door and Kiss of Life.
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