UGG, Sun-Kissed Craftsmanship. Engineered for
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Summer.
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Summer.
For UGG's Summer Campaign, Visual Citi fabricated playful sculptural elements inspired by sunshine and warmth, blending bold geometry with precise craftsmanship.
CNC-Cut Sunbursts: Each sun-inspired form was cut from dense MDF and styrene with precision and radial symmetry, then sanded and sealed for durability.
High-Gloss Coating: Finished in bright, UV-stable gloss enamel colors, the sunbursts were designed to pop under retail lighting while withstanding high-touch environments.
Translucent vinyls: these vinyls were placed in this campaign with the intention of letting light pass through not only during the day, but also at night, causing a multi-color effect at all times.
Minimal form. Maximum impact. Crafted for summer storytelling.
Project Videos
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