The North Face - Windows & In-Store Fixtures
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Visual Citi partnered with The North Face to create an immersive summer in-store experience — translating outdoor inspiration into tactile storytelling.
Custom Wood-Slat Fixture: CNC-cut vertical planks crafted from plywood and hand-finished in a warm, natural oak veneer. The structure mimics a rising ridgeline and serves as a sculptural focal point for key product displays.
Integrated Branded Messaging: The phrase “Set Your Sites Outdoors” was precision-cut and attached to the wooden elements, maintaining brand clarity while blending into the overall form.
Naturalistic Textures: Large-format scenic printed graphics are used throughout the store interior and window display to create a seamless visual journey from city sidewalk to trailhead.
Product - Driven Plinths: Custom-built display pedestals rolled out to +50 doors — allowing apparel and footwear to stand out without distraction.
Outdoor energy, captured in-store and built for impact!
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