Coach Gold Fragrance Launch
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Coach unveiled its newest fragrance, Coach Gold, with Emmy Award-winning actor and producer Storm Reid as the face of the campaign. The launch was celebrated at NYC’s iconic Nine Orchard Hotel, hosted by Creative Director Stuart Vevers, and attended by a star-studded guest list including Camila Morrone, Antonia Gentry, and Luka Sabbat. With exclusives in WWD, People, and L’Officiel, and coverage from top outlets like Cosmopolitan, Marie Claire, and ELLE, the launch generated 173M impressions, $1M in EMV, and $146K in MIV.
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