M&M Store in Berlin
The M&M’S World Berlin flagship brings the brand’s playful spirit to one of Europe’s most iconic shopping destinations. Opened in fall 2021, the multilevel store is located on the popular Kurfürstendamm shopping boulevard and combines high-energy visuals, local cultural nods, and interactive features to create a bold new benchmark in branded retail experiences.
Duggal supported the execution of this global flagship with digital signage production and technical integration, collaborating across time zones to meet the precision and quality standards required for international rollout. The Berlin flagship is part of M&M’S global retail expansion, alongside New York, London, Las Vegas, and Mall of America.
Featured elements include:
• Large-scale LED installations with dynamic content integration
• Localized visual storytelling and custom brand moments
• Seamless coordination with global design partners and fabricators
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