M&M Store at Mall of America
A bold reimagining of experiential retail, the M&M’S flagship at Mall of America opened in spring 2021 and spans three stories of vibrant, immersive brand engagement. Duggal partnered with Landor & Fitch to bring this award-winning concept to life through large-format digital signage, custom displays, and seamless integration of branded environments.
Key contributions included:
• Multi-floor digital signage installations that wrap the space in motion and color
• Engineering, prototyping, and production of custom fixtures and illuminated graphics
• Technical innovation from Duggal Inno Lab, enhancing the retail journey through interactivity and storytelling
This standout project received two 2022 Shop! Design Awards:
• Specialty Store Over 25,000 Square Feet
• Storefront/Exterior
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